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Communications Manager résumé example

Communications Manager résumé example — mid level, written for United States, set in the Amethyst design
Communications Manager résumé example, in the Amethyst design

Seven years of PR and corporate communications, including a career break kept on the page rather than hidden.

Written for United States, at mid level, in the marketing field, shown in the Amethyst design. Every name, employer, address and number below is invented.

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Erin Doherty — Communications Manager

Minneapolis, MN

Communications manager with seven years across agency public relations and in-house corporate communications, accredited by PRSA. Placed 78 stories in a year for an outdoor brand and took its trade-press share of voice from 8% to 17%.

Experience

Communications Manager, Alderpine Outdoors · September 2023 – present

Runs media relations, executive communications and internal comms for an outdoor gear brand of 400 staff.

  • Placed 78 stories in 2024, three of them national features that together drove 61,000 site sessions in a single week.
  • Led communications on a 9,000-unit stove recall; all 12 outlet enquiries were answered inside four hours and coverage stayed factual.
  • Rewrote the executive messaging house and prepared four spokespeople; share of voice in trade press rose from 8% to 17%.
  • Started an internal newsletter now read by 84% of staff, retiring an all-hands slide deck that 9% of them opened.

Family caregiving and freelance communications, Career break · June 2022 – August 2023

  • Took 14 months to care for a parent after surgery, keeping two retainer clients throughout for launch announcements and executive bylines.
  • Earned the Accreditation in Public Relations during the break, passing the panel presentation and examination in one attempt.

Senior Account Executive, Sparrowhill Communications · February 2019 – May 2022

  • Ran public relations for six B2B clients, securing 210 placements in three years, 34 of them in national outlets.
  • Took a manufacturing client from 4% to 15% share of voice in 18 months with a research report that produced one story a quarter.
  • Wrote the crisis playbook the agency now runs as a paid onboarding deliverable; four clients used it live in its first year.

Account Coordinator, Tidewell Public Affairs · June 2017 – January 2019

  • Rebuilt media lists of 4,000 journalists around beats rather than outlets, taking pitch-to-placement from 3% to 9%.
  • Drafted 60 press releases and the quarterly coverage report across three accounts.

Education

  • B.A. Strategic Communication · University of Minnesota Twin Cities · September 2013 – May 2017

Skills

  • Media: Media relations, Press materials, Spokesperson training, Editorial pitching, Trade press
  • Corporate: Crisis communications, Executive ghostwriting, Internal comms, Issues monitoring, Message houses
  • Measurement: Share of voice, Message pull-through, Coverage quality scoring, Muck Rack, Cision

Certifications

  • Accreditation in Public Relations (APR) — Public Relations Society of America

Why this Communications Manager résumé works

  • Coverage is measured, not listed: 78 stories placed in 2024, three national features that drove 61,000 site sessions in a week, and trade-press share of voice from 8% to 17%.
  • The stove recall bullet shows crisis handling with specifics, 9,000 units and all 12 outlet enquiries answered inside four hours, which is what a hiring manager probes in interview.
  • The 14-month career break has its own entry with freelance retainers and the Accreditation in Public Relations earned during it, so the gap reads as productive.
  • Internal comms gets a figure too: a newsletter read by 84% of staff replacing a deck that 9% opened, showing range beyond media relations.

Communications Manager résumé: common questions

What should a communications manager resume include?

Media placements with outlet tiers, share of voice or message pull-through, crisis or issues work with timings, and internal or executive communications. Name the measurement tools you use and any accreditation such as APR.

How do you measure PR results on a resume?

Use counts and change over time: placements per year, national versus trade coverage, share of voice before and after, traffic or enquiries a story drove. Avoid ad-value equivalents, which most communications leaders no longer accept.

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