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Content Marketing Specialist résumé example

A business reporter turned B2B content marketer, with the traffic and pipeline numbers to show the switch worked.

Written for India, at entry level, in the marketing field, shown in the Amethyst design. Every name, employer, address and number below is invented.

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Meghna Bhattacharya — Content Marketing Specialist

Bengaluru, Karnataka

Content marketer with three years of professional writing, two of them on a business news desk. Took a B2B software blog from 4,200 to 26,000 organic sessions a month in 14 months; organic now sources a third of demo requests.

Experience

Content Marketing Associate, Tathya Analytics · February 2024 – present

Sole writer on a four-person marketing team at a supply-chain software company.

Writes the weekly product blog; organic sessions grew from 4,200 to 26,000 a month in 14 months, and organic now sources 31% of demo requests.
Built a 40-article cluster on inventory forecasting that ranks on page one for 17 of its 22 target keywords.
Turned six customer interviews into case studies that sales attaches to 60% of enterprise proposals; win rate on those deals rose nine points.
Started the monthly newsletter, now 11,400 subscribers at a 42% open rate, built entirely from blog readers rather than paid lists.

Reporter, Business Desk, Alaap Media · July 2022 – January 2024

Filed 140 business stories in 18 months, including a four-part series on small-town logistics that ran as the Sunday lead.
Organised the desk’s first reader survey, 2,900 responses, and reshaped the Monday business page around it; page views rose 38%.
Sub-edited copy for three reporters against a 6pm deadline, cutting corrections printed the next day from 11 a month to 2.

Projects

Shelf Life — A fortnightly newsletter on how Indian consumer brands are actually built, written since journalism school.

Education

B.A. (Hons) Journalism, Psychology and English · Christ University · June 2019 – April 2022

Skills

Writing: Long-form editorial, Case studies, Newsletters, Landing page copy, Interviewing
Search: Keyword research, Topic clusters, On-page optimisation, Internal linking, Content audits
Tools: Google Search Console, Ahrefs, GA4, Webflow, HubSpot, Figma

Certifications

Content Marketing Certification — HubSpot Academy

Why this Content Marketing Specialist résumé works

Writing is measured in pipeline, not word count: organic sessions from 4,200 to 26,000 a month, and organic sourcing 31% of demo requests at Tathya Analytics.
The SEO work is shown as results a marketing lead can check: a 40-article cluster ranking on page one for 17 of its 22 target keywords, with Ahrefs and Google Search Console in the skills.
The Alaap Media reporting years are kept and measured in readers, a reader survey of 2,900 responses and page views up 38%, so the career change explains why the writing works.
The Shelf Life newsletter, 3,100 subscribers with no paid promotion, gives a portfolio piece a hiring manager can read before the interview.

Content Marketing Specialist résumé: common questions

What should a content marketing resume include?

Traffic, rankings and conversions tied to your content, the formats you write (long-form, case studies, newsletters), and the SEO and analytics tools you use. Link two or three published pieces; in India, a portfolio link is often checked before the call.

How do journalists move into content marketing?

Keep the reporting roles and measure them in readers and output, then show the first marketing results in traffic and leads. Learn keyword research and analytics tools, and present a newsletter or blog you run as proof you can grow an audience.