Meghna Bhattacharya — Content Marketing Specialist
Bengaluru, Karnataka
Content marketer with three years of professional writing, two of them on a business news desk. Took a B2B software blog from 4,200 to 26,000 organic sessions a month in 14 months; organic now sources a third of demo requests.
Experience
Content Marketing Associate, Tathya Analytics · February 2024 – present
Sole writer on a four-person marketing team at a supply-chain software company.
- Writes the weekly product blog; organic sessions grew from 4,200 to 26,000 a month in 14 months, and organic now sources 31% of demo requests.
- Built a 40-article cluster on inventory forecasting that ranks on page one for 17 of its 22 target keywords.
- Turned six customer interviews into case studies that sales attaches to 60% of enterprise proposals; win rate on those deals rose nine points.
- Started the monthly newsletter, now 11,400 subscribers at a 42% open rate, built entirely from blog readers rather than paid lists.
Reporter, Business Desk, Alaap Media · July 2022 – January 2024
- Filed 140 business stories in 18 months, including a four-part series on small-town logistics that ran as the Sunday lead.
- Organised the desk’s first reader survey, 2,900 responses, and reshaped the Monday business page around it; page views rose 38%.
- Sub-edited copy for three reporters against a 6pm deadline, cutting corrections printed the next day from 11 a month to 2.
Projects
- Shelf Life — A fortnightly newsletter on how Indian consumer brands are actually built, written since journalism school.
Education
- B.A. (Hons) Journalism, Psychology and English · Christ University · June 2019 – April 2022
Skills
- Writing: Long-form editorial, Case studies, Newsletters, Landing page copy, Interviewing
- Search: Keyword research, Topic clusters, On-page optimisation, Internal linking, Content audits
- Tools: Google Search Console, Ahrefs, GA4, Webflow, HubSpot, Figma
Certifications
- Content Marketing Certification — HubSpot Academy