Camila Restrepo — Social Media Manager
Nashville, TN
Social media marketer who shoots, edits and writes every post published, with two years across a coffee brand and a seven-client agency. Grew a brand TikTok from 3,000 to 141,000 followers in ten months with no paid promotion.
Experience
Social Media Coordinator, Quarrystone Coffee · March 2024 – present
Sole owner of organic social for a regional roaster with 11 cafés.
- Grew the TikTok account from 3,000 to 141,000 followers in ten months; the 14 videos past 100,000 views were shot on a phone with no paid promotion.
- Publishes 22 posts a week across four platforms and holds a 6.8% average engagement rate against a 2.1% category benchmark.
- Turned a recurring comment-section request into a product: the pecan cold brew sold 19,000 units in its first month.
- Cut video turnaround from six days to one by editing in-house, which let the brand join three trends in the week they peaked.
Social Media Assistant (part-time, contract), Beacondale Creative · September 2022 – February 2024
- Wrote and scheduled 1,800 posts for seven restaurant clients while finishing a degree, with same-day turnaround on approvals.
- Grew a bakery client from 900 to 12,400 Instagram followers in seven months; the owner credited two catering contracts to it.
- Built the monthly client report in Looker Studio, replacing a four-hour manual deck; the agency rolled it out to all 20 accounts.
Projects
- Second Rack — A personal TikTok account on thrifting and mending clothes, run since sophomore year.
Education
- B.S. Media and Entertainment · Middle Tennessee State University · August 2020 – December 2023
Skills
- Platforms: TikTok, Instagram, YouTube Shorts, Pinterest, Threads
- Production: Phone videography, CapCut, Adobe Premiere Pro, Canva, Lightroom, Copywriting
- Running the channel: Content calendars, Community management, Creator briefs, Paid boosting, Native analytics
Certifications
- Hootsuite Social Marketing Certification — Hootsuite Academy
