Social Media Manager résumé example, in the Halcyon design
Two years of hands-on social for a coffee brand and an agency, counted in followers earned and engagement held.
Written for United States, at entry level, in the marketing field, shown in the Halcyon design. Every name, employer, address and number below is invented.
Social media marketer who shoots, edits and writes every post published, with two years across a coffee brand and a seven-client agency. Grew a brand TikTok from 3,000 to 141,000 followers in ten months with no paid promotion.
Experience
Social Media Coordinator, Quarrystone Coffee · March 2024 – present
Sole owner of organic social for a regional roaster with 11 cafés.
Grew the TikTok account from 3,000 to 141,000 followers in ten months; the 14 videos past 100,000 views were shot on a phone with no paid promotion.
Publishes 22 posts a week across four platforms and holds a 6.8% average engagement rate against a 2.1% category benchmark.
Turned a recurring comment-section request into a product: the pecan cold brew sold 19,000 units in its first month.
Cut video turnaround from six days to one by editing in-house, which let the brand join three trends in the week they peaked.
Social Media Assistant (part-time, contract), Beacondale Creative · September 2022 – February 2024
Wrote and scheduled 1,800 posts for seven restaurant clients while finishing a degree, with same-day turnaround on approvals.
Grew a bakery client from 900 to 12,400 Instagram followers in seven months; the owner credited two catering contracts to it.
Built the monthly client report in Looker Studio, replacing a four-hour manual deck; the agency rolled it out to all 20 accounts.
Projects
Second Rack — A personal TikTok account on thrifting and mending clothes, run since sophomore year.
Education
B.S. Media and Entertainment · Middle Tennessee State University · August 2020 – December 2023
Running the channel: Content calendars, Community management, Creator briefs, Paid boosting, Native analytics
Certifications
Hootsuite Social Marketing Certification — Hootsuite Academy
Why this Social Media Manager résumé works
Growth is stated with its conditions: TikTok “from 3,000 to 141,000 followers in ten months”, with 14 videos past 100,000 views shot on a phone and no paid promotion.
Engagement is compared with a benchmark, a 6.8% average rate against a 2.1% category benchmark, which tells a hiring manager the number is good instead of leaving them to guess.
Social is tied to sales: the pecan cold brew, launched from a recurring comment-section request, sold 19,000 units in its first month, the link between community and revenue that is easy to leave out.
Second Rack, a personal TikTok with 38,000 followers and four paid brand partnerships, shows an entry-level candidate who already negotiates and invoices like a professional.
Social Media Manager résumé: common questions
What should a social media manager resume include?
Follower growth with the time period, engagement rates against a benchmark, any sales or leads tied to social, and the tools you produce with, such as CapCut or Premiere Pro. Link a portfolio or the accounts you ran.
Should a social media resume include a personal account?
Yes, if it has real numbers: followers, views or paid partnerships. List it as a project with one line of results; it shows content skills on an account you fully control.
How do you write a social media manager resume with little experience?
Use part-time, freelance and volunteer work as full entries with numbers, such as posts scheduled or followers gained for a client. Keep it to one page and lead with your strongest growth result.
