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Social Media Manager résumé example

Social Media Manager résumé example — entry level, written for United States, set in the Halcyon design
Social Media Manager résumé example, in the Halcyon design

Two years of hands-on social for a coffee brand and an agency, counted in followers earned and engagement held.

Written for United States, at entry level, in the marketing field, shown in the Halcyon design. Every name, employer, address and number below is invented.

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Camila Restrepo — Social Media Manager

Nashville, TN

Social media marketer who shoots, edits and writes every post published, with two years across a coffee brand and a seven-client agency. Grew a brand TikTok from 3,000 to 141,000 followers in ten months with no paid promotion.

Experience

Social Media Coordinator, Quarrystone Coffee · March 2024 – present

Sole owner of organic social for a regional roaster with 11 cafés.

  • Grew the TikTok account from 3,000 to 141,000 followers in ten months; the 14 videos past 100,000 views were shot on a phone with no paid promotion.
  • Publishes 22 posts a week across four platforms and holds a 6.8% average engagement rate against a 2.1% category benchmark.
  • Turned a recurring comment-section request into a product: the pecan cold brew sold 19,000 units in its first month.
  • Cut video turnaround from six days to one by editing in-house, which let the brand join three trends in the week they peaked.

Social Media Assistant (part-time, contract), Beacondale Creative · September 2022 – February 2024

  • Wrote and scheduled 1,800 posts for seven restaurant clients while finishing a degree, with same-day turnaround on approvals.
  • Grew a bakery client from 900 to 12,400 Instagram followers in seven months; the owner credited two catering contracts to it.
  • Built the monthly client report in Looker Studio, replacing a four-hour manual deck; the agency rolled it out to all 20 accounts.

Projects

  • Second Rack — A personal TikTok account on thrifting and mending clothes, run since sophomore year.

Education

  • B.S. Media and Entertainment · Middle Tennessee State University · August 2020 – December 2023

Skills

  • Platforms: TikTok, Instagram, YouTube Shorts, Pinterest, Threads
  • Production: Phone videography, CapCut, Adobe Premiere Pro, Canva, Lightroom, Copywriting
  • Running the channel: Content calendars, Community management, Creator briefs, Paid boosting, Native analytics

Certifications

  • Hootsuite Social Marketing Certification — Hootsuite Academy
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