Nadia Okafor — Digital Marketing Manager
Chicago, IL
Digital marketer with six years running acquisition for direct-to-consumer brands across paid search, paid social and email. Took blended customer acquisition cost from $64 to $38 while paid spend more than doubled, and now owns an $8.6M annual budget.
Experience
Digital Marketing Manager, Thimble & Oak · May 2022 – present
Owns acquisition and retention channels for a $40M direct-to-consumer housewares brand.
- Took blended customer acquisition cost from $64 to $38 over five quarters while monthly paid spend grew from $310k to $720k, by moving budget decisions onto a first-party attribution model.
- Rebuilt the welcome and abandoned-cart flows; email and SMS went from 9% to 21% of total revenue, worth $3.1M in the first year.
- Ran 34 landing page tests in one year, of which nine won; the winners moved sitewide conversion from 1.8% to 2.6%.
- Brought paid search in-house, ending an 8k monthly agency retainer with no drop in return on ad spend over the two quarters that followed.10k in monthly spend while holding return on ad spend at 4.1, mostly by restructuring 600 ad groups around search intent.
Digital Marketing Specialist, Meadowmark Retail Group · August 2019 – April 2022
- Grew the paid search account from $40k to
- Built the first customer segmentation in the email platform, lifting open rate from 14% to 29% and click rate from 1.1% to 3.4%.
- Wrote the weekly channel report that replaced three hand-built spreadsheets; it is still what the leadership team reads on Monday.
Marketing Coordinator, Gildmark Paper Co. · June 2018 – July 2019
- Planned the launch email calendar for the 2019 catalog; launch week took