Digital Marketing Manager résumé example, in the Editorial design
Six years of direct-to-consumer acquisition, written as what each channel cost and what it returned.
Written for United States, at mid level, in the marketing field, shown in the Editorial design. Every name, employer, address and number below is invented.
Digital marketer with six years running acquisition for direct-to-consumer brands across paid search, paid social and email. Took blended customer acquisition cost from $64 to $38 while paid spend more than doubled, and now owns an $8.6M annual budget.
Experience
Digital Marketing Manager, Thimble & Oak · May 2022 – present
Owns acquisition and retention channels for a $40M direct-to-consumer housewares brand.
Took blended customer acquisition cost from $64 to $38 over five quarters while monthly paid spend grew from $310k to $720k, by moving budget decisions onto a first-party attribution model.
Rebuilt the welcome and abandoned-cart flows; email and SMS went from 9% to 21% of total revenue, worth $3.1M in the first year.
Ran 34 landing page tests in one year, of which nine won; the winners moved sitewide conversion from 1.8% to 2.6%.
Brought paid search in-house, ending an
8k monthly agency retainer with no drop in return on ad spend over the two quarters that followed.
Digital Marketing Specialist, Meadowmark Retail Group · August 2019 – April 2022
Grew the paid search account from $40k to
10k in monthly spend while holding return on ad spend at 4.1, mostly by restructuring 600 ad groups around search intent.
Built the first customer segmentation in the email platform, lifting open rate from 14% to 29% and click rate from 1.1% to 3.4%.
Wrote the weekly channel report that replaced three hand-built spreadsheets; it is still what the leadership team reads on Monday.
Marketing Coordinator, Gildmark Paper Co. · June 2018 – July 2019
Planned the launch email calendar for the 2019 catalog; launch week took
14k in orders, a record the brand held for two years.
Cleaned 180,000 subscriber records of duplicates and hard bounces, taking deliverability from 82% to 97%.
Education
B.A. Marketing · Marquette University · August 2014 – May 2018
Google Ads Search Certification — Google Skillshop
Meta Certified Digital Marketing Associate — Meta
Why this Digital Marketing Manager résumé works
The headline result is efficiency under growth: customer acquisition cost “from $64 to $38” while monthly paid spend rose from $310k to $720k. Cutting cost while spend doubles is harder than cutting it while spend shrinks, and the bullet says both.
Each channel is reported in its own currency: return on ad spend held at 4.1 in paid search, open rate 14% to 29% in email, conversion 1.8% to 2.6% from landing page tests. That shows fluency across the whole funnel.
The test record is honest: 34 landing page tests, “of which nine won”. Admitting a win rate reads as real experimentation practice rather than a list of successes.
The certificates, Google Ads Search Certification and Meta Certified Digital Marketing Associate, match the two platforms the bullets spend most money on, so they confirm the experience rather than replace it.
Digital Marketing Manager résumé: common questions
What skills should a digital marketing manager resume list?
Group them as channels (paid search, paid social, email and SMS), platforms (Google Ads, Meta Ads Manager, GA4, Klaviyo, Shopify) and measurement (A/B testing, incrementality, cohort LTV, SQL). Name the platforms the job ad names.
Should a digital marketing resume show budget size?
Yes. The budget you managed tells a hiring manager the scale of decisions you made. State the annual or monthly figure once, in the summary or the current role, and pair it with what it returned.
Are marketing certifications worth putting on a resume?
Platform certifications such as Google Ads or Meta are worth a short line in a certificates section, especially at specialist and manager level. They support results in the bullets but do not stand in for them.
