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Product Marketing Manager résumé example

Product Marketing Manager résumé example — senior, written for United States, set in the Editorial design
Product Marketing Manager résumé example, in the Editorial design

Nine years of B2B SaaS positioning and launches, measured in win rate, pipeline and contract value.

Written for United States, at senior, in the marketing field, shown in the Editorial design. Every name, employer, address and number below is invented.

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Naomi Feldstein — Senior Product Marketing Manager

Boston, MA

Product marketer with nine years in B2B software, working from win-loss interviews rather than adjectives. Repositioned a $70M ARR platform around data access instead of storage, moving win rate against the incumbent from 22% to 41%.

Experience

Senior Product Marketing Manager, Orrington Data · June 2021 – present

Owns positioning, launches and competitive strategy for a $70M ARR data governance platform.

  • Repositioned the platform around data access rather than data storage; win rate against the category incumbent moved from 22% to 41% in three quarters.
  • Launched the governance module to $4.2M of pipeline in 90 days, the first product at the company to pass its year-one target in month seven.
  • Wrote the competitive battlecards from 40 win-loss interviews; sales cycles on competitive deals shortened from 94 to 71 days.
  • Led the pricing and packaging change that moved 62% of new logos onto the platform tier, lifting average contract value from $31k to $48k.
  • Runs the launch-tier framework three product teams now plan against, which ended a year of every feature asking for a keynote.

Product Marketing Manager, Pinefall Software · March 2018 – May 2021

  • Took three products into healthcare, a vertical the company had never sold to, which grew to 18% of new bookings in nine quarters.
  • Grew the reference programme from 5 to 24 accounts willing to take a call, and attached a case study to 71% of closed-won deals.
  • Trained 60 sellers on new messaging; discovery-call-to-demo conversion rose from 44% to 58% the quarter after.

Demand Generation Manager, Wrenfield Analytics · July 2015 – February 2018

  • Built the webinar programme from nothing to 1,100 registrants a month at $42 per marketing-qualified lead.
  • Rewrote the nurture tracks by buying stage, taking lead-to-opportunity conversion from 4% to 8.3%.

Education

  • B.A. Economics · Boston University · September 2011 – May 2015

Skills

  • Positioning: Messaging frameworks, Segmentation, Pricing and packaging, Narrative development, Analyst relations
  • Go-to-market: Launch tiering, Sales enablement, Win-loss research, Competitive intelligence, Partner marketing
  • Evidence: Customer interviews, Message testing, Pipeline reporting, Salesforce, SQL

Certifications

  • Pragmatic Certified: Foundations and Focus — Pragmatic Institute
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