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SEO Specialist résumé example

SEO Specialist résumé example — mid level, written for United Kingdom, set in the Cobalt design
SEO Specialist résumé example, in the Cobalt design

Five years of technical and editorial SEO, measured in organic sessions, indexed pages and page speed.

Written for United Kingdom, at mid level, in the marketing field, shown in the Cobalt design. Every name, employer, address and number below is invented.

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Imogen Farrar — SEO Specialist

Manchester

Search specialist with five years on an agency bench and in-house at a travel marketplace, at home in a log file and in a content brief. Grew non-brand organic sessions from 310,000 to 1.1 million a month by rebuilding how one site links to itself.

Experience

Senior SEO Executive, Wrenmoor Travel · September 2022 – present

Owns organic search for a holiday-let marketplace listing 90,000 properties across 40 countries.

  • Grew non-brand organic sessions from 310,000 to 1.1 million a month by rebuilding the destination templates around a single internal-linking hub.
  • Recovered 44% of the traffic lost to a core update within nine weeks, by consolidating 1,900 thin city pages into 240 substantial ones.
  • Cut median largest contentful paint from 4.1s to 1.6s alongside the front-end team; organic conversion on mobile rose 18%.
  • Analysed six months of server logs and found 61% of crawl budget going to filtered URLs; blocking them lifted indexed pages from 38,000 to 71,000.
  • Writes the brief every freelance writer works from, which cut the edit rounds on a commissioned article from three to one.

SEO Executive, Halcombe Digital · June 2020 – August 2022

  • Ran organic search for nine retail clients; six finished the year with organic ahead of paid on revenue for the first time.
  • Wrote the technical audit template the agency still sells as a fixed-price product at £2,400, bought 70 times in two years.
  • Took a furniture client from 1,400 to 9,800 monthly organic sessions in eleven months with a 60-page buying-guide programme.

Marketing Assistant, Thistlebank Drinks · July 2019 – May 2020

  • Rewrote 220 product descriptions to a structured brief; the range’s organic sessions rose 52% over the following two quarters.
  • Set up the first Search Console and analytics properties the brand had, giving the team weekly numbers in place of quarterly guesses.

Projects

  • Peak Routes — A walking-route site for the Peak District, built and written alone as a place to test search ideas before running them at work.

Education

  • BSc (Hons) Geography · University of Leeds · September 2016 – June 2019

Skills

  • Technical: Log file analysis, Crawl budget, Core Web Vitals, Structured data, Internationalisation, JavaScript rendering
  • Editorial: Keyword research, Content briefs, Topic clusters, Digital PR, Content pruning
  • Tools: Screaming Frog, Ahrefs, Semrush, Google Search Console, BigQuery, Looker Studio

Why this SEO Specialist résumé works

  • Traffic growth is tied to the change that caused it: non-brand organic sessions “from 310,000 to 1.1 million a month” after the destination templates were rebuilt around a single internal-linking hub.
  • The log file bullet shows technical depth with a finding and a result: 61% of crawl budget going to filtered URLs, and indexed pages lifted from 38,000 to 71,000 once they were blocked.
  • Peak Routes, a side project with 41,000 sessions a month on 180 pages, gives a hiring manager something to probe in an interview and shows search ideas tested outside a job brief.
  • Commercial value shows at agency level too: the technical audit template Halcombe Digital still sells at £2,400, bought 70 times in two years, turns a process into revenue.

SEO Specialist résumé: common questions

What should an SEO specialist CV include?

Organic sessions, indexed pages, rankings or conversions, each tied to the change that moved them; technical work such as log files, crawl budget and Core Web Vitals; and the tools you use, grouped in a short skills section.

Should an SEO CV include a personal website?

Yes, if it is a live site you built or grew. Give its traffic and rankings in one line; it shows your methods working on a site you control, without needing a client’s permission to share results.

How long should an SEO specialist CV be in the UK?

One to two pages; at five years, two is usual. Leave out a photo and date of birth, and keep early marketing roles to the one or two results that relate to search.

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