Harpreet Sandhu — Regional Sales Manager, North
Gurugram, Haryana
Sales manager running a 17-person field and partner team selling payment terminals and software to retail chains across north India. Grew territory revenue from ₹41 crore to ₹78 crore in three years while cutting representative attrition from 38% to 11%.
Experience
Regional Sales Manager, North, Ravira Payments · May 2022 – present
Leads 14 field sales executives and 3 partner managers across Delhi NCR, Punjab, Haryana and Uttar Pradesh.
- Grew territory revenue from ₹41 crore to ₹78 crore in three years, adding 2,300 merchant outlets and two national retail chains.
- Cut representative attrition from 38% to 11% by replacing a pure-commission plan with base-plus-accelerator pay and a 60-day ramp curriculum.
- Introduced a weekly pipeline review with a three-stage qualification rule, moving forecast accuracy from plus or minus 34% to plus or minus 9%.
- Opened Punjab from zero to ₹11 crore in 18 months through four distributor partnerships.
- Built the key-account track five executives have moved into; three of them now carry the ten largest merchant relationships.
Area Sales Manager, Ravira Payments · March 2020 – April 2022
- Managed six executives across Delhi NCR and closed two consecutive years at 121% and 116% of target.
- Won the first modern-trade account in the region, a 190-store grocery group that still contributes ₹6 crore a year.
Senior Sales Executive, Anvira Health Networks · June 2017 – February 2020
- Sold diagnostic packages to 140 corporate accounts, closing ₹9.2 crore against a ₹7.5 crore cumulative target over three years.
- Designed the renewal calling process that took corporate contract renewals from 61% to 84%.
Sales Officer, Tamarind Consumer Products · July 2015 – May 2017
- Covered 180 retail outlets across two districts and raised secondary sales 34% by rebuilding a beat plan with six dead days a month in it.
Education
- MBA Marketing · Institute of Management Technology, Ghaziabad · June 2013 – May 2015
- B.Com. (Hons.) Commerce · Hansraj College, University of Delhi · July 2010 – May 2013
Skills
- Leadership: Hiring and ramp, Territory design, Incentive planning, Coaching cadence, Performance management
- Selling: Modern trade accounts, Distributor networks, Pricing negotiation, Forecasting, Channel conflict
- Systems: Salesforce, Zoho CRM, Power BI, Excel dashboards