Theo Marchetti — Motion Designer
Brooklyn, NY
Motion designer with eight years across broadcast promos and product marketing, three of them freelance across 19 clients. Built the animated onboarding sequence that cut first-week churn on a fitness app from 34% to 21%. Now directs a two-person animation team and the motion system the product engineers apply themselves.
Experience
Motion Designer, Halyard Fitness · May 2023 – present
Brand studio of seven inside a subscription fitness product.
- Built the animated onboarding sequence that replaced four static tutorial screens, cutting first-week churn from 34% to 21% across 260,000 new members.
- Set the motion system of six easing curves and three durations that product engineers now apply themselves, ending the inconsistent-transition bugs that had run at nine a quarter.
- Cut render time on the weekly social set from nine hours to 40 minutes by templating the sequences and rendering through a queue script.
- Directs two animators and an outside illustrator on every campaign; the last four launched on the date first promised.
Freelance Motion Designer, Independent · February 2020 – April 2023
Contract motion design for agencies, two streaming networks and three software companies.
- Delivered 60 spots and title sequences across 19 clients, 94% of them accepted on the first or second cut.
- Animated a six-part claims explainer for an insurer whose support team credits it with a 28% drop in calls about eligibility.
- Ran the whole pipeline alone, from bid and storyboard through animation, sound and delivery, on budgets from $3,000 to $70,000.
Promo Editor and Animator, Crestline Broadcast Group · July 2018 – January 2020
- Cut 300 on-air promos a year for four cable networks, turning a same-day brief into a delivered spot in under three hours.
- Rebuilt the network ident package in 3D; the brand team kept it on air for the following four seasons.
Projects
- Kinetic Kit — A free pack of 40 After Effects expressions for interface motion, each with a one-page rule sheet.
Education
- B.F.A. Film and Television, Tisch School of the Arts · New York University · September 2014 – May 2018
Skills
- Motion: 2D animation, Title sequences, UI motion systems, Storyboarding, Cel animation, Sound design
- 3D and finishing: Cinema 4D, Redshift, Rotoscoping, Camera tracking, Color grading
- Tools: After Effects, Premiere Pro, Cinema 4D, DaVinci Resolve, Figma, Lottie
