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Brand Designer résumé example

Brand Designer résumé example — senior, written for India, set in the Portrait design
Brand Designer résumé example, in the Portrait design

Ten years of identity and packaging in India, four of them running a studio, with a stated break in the middle.

Written for India, at senior, in the design field, shown in the Portrait design. Every name, employer, address and number below is invented.

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Meher Bhandari — Senior Brand Designer

Mumbai, Maharashtra

Brand designer with ten years building identities and packaging for Indian consumer businesses, four of them running an independent studio. Rebuilt a regional dairy brand across 1,400 SKUs and 9,000 outlets, after which unaided recall in its home market moved from 22% to 47%. Draws Devanagari lettering as readily as Latin.

Experience

Senior Brand Designer, Margosa Consumer Brands · September 2023 – present

Brand team of five inside a foods and personal-care group carrying eleven brands.

  • Rebuilt a regional dairy identity across 1,400 SKUs and 9,000 outlets; unaided recall in its home market moved from 22% to 47% over eighteen months.
  • Wrote the packaging system of one shelf block, four colour families and a fixed nutrition panel, taking a new SKU from artwork brief to press-ready in five days instead of nineteen.
  • Cut artwork rework by ₹34 lakh a year by moving eleven brands onto one master-artwork template and a two-stage approval.
  • Runs the quarterly review with the three regional sales heads, which has ended state teams printing their own off-brand point-of-sale material.

Founder and Brand Designer, Kaarigar Studio · April 2019 – August 2023

Independent brand studio of two designers and a rotating set of illustrators and photographers.

  • Delivered 31 identity projects for restaurants, direct-to-consumer beauty and two non-profits; twelve clients returned for a second engagement.
  • Designed the identity and packaging for a cold-pressed oils brand that went from three stores to 260 in two years.
  • Held a fixed-fee model with a two-round revision limit, keeping average project margin above 40% across four years.

Family care, Career break · February 2018 – March 2019

Fourteen months away from full-time work for family care.

  • Completed a 90-hour Devanagari lettering course and began the shopfront lettering archive that later became a released typeface.
  • Took on two identity projects towards the end of the break; both became founding clients of the studio opened in April 2019.

Brand Designer, Charcoal and Chalk · June 2016 – January 2018

  • Designed identities and launch campaigns for nine consumer clients, including a tea brand whose packaging redesign lifted sell-through 26% in modern trade.
  • Set up the artwork archive and its naming convention, which ended the recurring problem of superseded logos reaching print.

Projects

  • Shopfront Lettering Archive — A catalogue of 620 hand-painted Devanagari and Urdu shop signs from Mumbai and Pune, each letterform redrawn.

Education

  • B.F.A. Applied Art · Sir J. J. Institute of Applied Art · July 2012 – May 2016

Skills

  • Brand: Identity systems, Verbal identity and naming, Brand guidelines, Art direction, Rebrand rollout
  • Packaging: Shelf-block design, Structural packaging, Regulatory panels, Master artwork systems, Pre-press and print liaison
  • Type and craft: Typography, Devanagari lettering, Illustration commissioning, Photography direction
  • Tools: Illustrator, InDesign, Photoshop, Figma, Esko ArtPro

Why this Brand Designer résumé works

  • Design work is measured in business terms: the dairy rebuild covers 1,400 SKUs and 9,000 outlets, and unaided recall moved from 22% to 47%. Senior brand roles are hired on outcomes like that, not on style.
  • The career break has its own entry with what was done in it, a Devanagari lettering course that became the Shopfront Lettering Archive, so no reader is left to guess at the gap.
  • Running Kaarigar Studio is written with commercial figures, 31 identity projects, twelve repeat clients and margin above 40%, which shows the business sense a senior in-house role needs.
  • Packaging operations get as much space as identity: a new SKU press-ready “in five days instead of nineteen” and ₹34 lakh a year cut from rework speak to FMCG brand teams directly.

Brand Designer résumé: common questions

Does a brand designer need a resume if they have a portfolio?

Yes. The portfolio shows the work; the résumé shows scale, results and how you worked with marketing and print. Link the portfolio near your name and keep the résumé to the facts a portfolio cannot carry, such as SKU counts and outcomes.

How do you explain a career break on a designer resume?

Give it its own dated entry, one line on the reason if you wish, and anything you did in it: courses, personal projects, freelance work. A clear entry reads better than a gap the reader has to work out from dates.

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