# SEO Specialist résumé example

Five years of technical and editorial SEO, measured in organic sessions, indexed pages and page speed.

![SEO Specialist résumé example — mid level, written for United Kingdom, set in the Cobalt design](https://cvaurum.com/img/examples/seo-specialist.webp)

- Field: Marketing
- Career stage: Mid level
- Written for: United Kingdom
- Design: Cobalt (https://cvaurum.com/templates/cobalt)
- Open it: https://cvaurum.com/examples/seo-specialist

Every name, employer, address, phone number and figure below is invented.

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## Imogen Farrar — SEO Specialist

Search specialist with five years on an agency bench and in-house at a travel marketplace, at home in a log file and in a content brief. Grew non-brand organic sessions from 310,000 to 1.1 million a month by rebuilding how one site links to itself.

### Experience

**Senior SEO Executive**, Wrenmoor Travel · September 2022 – present

Owns organic search for a holiday-let marketplace listing 90,000 properties across 40 countries.

- Grew non-brand organic sessions from 310,000 to 1.1 million a month by rebuilding the destination templates around a single internal-linking hub.
- Recovered 44% of the traffic lost to a core update within nine weeks, by consolidating 1,900 thin city pages into 240 substantial ones.
- Cut median largest contentful paint from 4.1s to 1.6s alongside the front-end team; organic conversion on mobile rose 18%.
- Analysed six months of server logs and found 61% of crawl budget going to filtered URLs; blocking them lifted indexed pages from 38,000 to 71,000.
- Writes the brief every freelance writer works from, which cut the edit rounds on a commissioned article from three to one.

**SEO Executive**, Halcombe Digital · June 2020 – August 2022

- Ran organic search for nine retail clients; six finished the year with organic ahead of paid on revenue for the first time.
- Wrote the technical audit template the agency still sells as a fixed-price product at £2,400, bought 70 times in two years.
- Took a furniture client from 1,400 to 9,800 monthly organic sessions in eleven months with a 60-page buying-guide programme.

**Marketing Assistant**, Thistlebank Drinks · July 2019 – May 2020

- Rewrote 220 product descriptions to a structured brief; the range’s organic sessions rose 52% over the following two quarters.
- Set up the first Search Console and analytics properties the brand had, giving the team weekly numbers in place of quarterly guesses.

### Education

- BSc (Hons) Geography · University of Leeds · September 2016 – June 2019

### Skills

- **Technical**: Log file analysis, Crawl budget, Core Web Vitals, Structured data, Internationalisation, JavaScript rendering
- **Editorial**: Keyword research, Content briefs, Topic clusters, Digital PR, Content pruning
- **Tools**: Screaming Frog, Ahrefs, Semrush, Google Search Console, BigQuery, Looker Studio