# Product Marketing Manager résumé example

Nine years of B2B SaaS positioning and launches, measured in win rate, pipeline and contract value.

![Product Marketing Manager résumé example — senior, written for United States, set in the Editorial design](https://cvaurum.com/img/examples/product-marketing-manager.webp)

- Field: Marketing
- Career stage: Senior
- Written for: United States
- Design: Editorial (https://cvaurum.com/templates/contemporary)
- Open it: https://cvaurum.com/examples/product-marketing-manager

Every name, employer, address, phone number and figure below is invented.

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## Naomi Feldstein — Senior Product Marketing Manager

Product marketer with nine years in B2B software, working from win-loss interviews rather than adjectives. Repositioned a $70M ARR platform around data access instead of storage, moving win rate against the incumbent from 22% to 41%.

### Experience

**Senior Product Marketing Manager**, Orrington Data · June 2021 – present

Owns positioning, launches and competitive strategy for a $70M ARR data governance platform.

- Repositioned the platform around data access rather than data storage; win rate against the category incumbent moved from 22% to 41% in three quarters.
- Launched the governance module to $4.2M of pipeline in 90 days, the first product at the company to pass its year-one target in month seven.
- Wrote the competitive battlecards from 40 win-loss interviews; sales cycles on competitive deals shortened from 94 to 71 days.
- Led the pricing and packaging change that moved 62% of new logos onto the platform tier, lifting average contract value from $31k to $48k.
- Runs the launch-tier framework three product teams now plan against, which ended a year of every feature asking for a keynote.

**Product Marketing Manager**, Pinefall Software · March 2018 – May 2021

- Took three products into healthcare, a vertical the company had never sold to, which grew to 18% of new bookings in nine quarters.
- Grew the reference programme from 5 to 24 accounts willing to take a call, and attached a case study to 71% of closed-won deals.
- Trained 60 sellers on new messaging; discovery-call-to-demo conversion rose from 44% to 58% the quarter after.

**Demand Generation Manager**, Wrenfield Analytics · July 2015 – February 2018

- Built the webinar programme from nothing to 1,100 registrants a month at $42 per marketing-qualified lead.
- Rewrote the nurture tracks by buying stage, taking lead-to-opportunity conversion from 4% to 8.3%.

### Education

- B.A. Economics · Boston University · September 2011 – May 2015

### Skills

- **Positioning**: Messaging frameworks, Segmentation, Pricing and packaging, Narrative development, Analyst relations
- **Go-to-market**: Launch tiering, Sales enablement, Win-loss research, Competitive intelligence, Partner marketing
- **Evidence**: Customer interviews, Message testing, Pipeline reporting, Salesforce, SQL