# Performance Marketing Manager résumé example

Nine years of paid acquisition across fintech and D2C, told through budget held, CAC moved and tests run.

![Performance Marketing Manager résumé example — senior, written for India, set in the Sienna design](https://cvaurum.com/img/examples/performance-marketing-manager.webp)

- Field: Marketing
- Career stage: Senior
- Written for: India
- Design: Sienna (https://cvaurum.com/templates/sienna)
- Open it: https://cvaurum.com/examples/performance-marketing-manager

Every name, employer, address, phone number and figure below is invented.

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## Karthik Vaidyanathan — Senior Performance Marketing Manager

Performance marketer with nine years buying media for consumer fintech and D2C brands, now running a ₹22 crore annual budget and a team of six. Cut blended acquisition cost from ₹740 to ₹410 while monthly installs grew 2.4 times.

### Experience

**Senior Performance Marketing Manager**, Arthway Finance · November 2021 – present

Owns paid acquisition for a consumer lending app with 6.1 million registered users. Team of six.

- Runs a ₹22 crore annual media budget across search, social and three demand-side platforms; blended acquisition cost fell from ₹740 to ₹410 while monthly installs grew 2.4 times.
- Replaced last-click reporting with a geo holdout programme; the first four tests showed brand search was 62% incremental rather than 98%, freeing ₹3.1 crore for prospecting.
- Built a creative pipeline that ships 40 new variants a month, which took cost per funded account on paid social down 34% in two quarters.
- Cut fraudulent installs from 11% to 1.4% by moving to deferred deep-link attribution and blocking 130 sub-publishers.
- Hired and now mentors six marketers across app, paid social and affiliates; three were promoted within two years.

**Performance Marketing Lead**, Kaarigar Living · April 2019 – October 2021

- Scaled paid spend from ₹18 lakh to ₹1.4 crore a month at a steady 3.8 return on ad spend, as the brand opened in eight new cities.
- Launched a WhatsApp retargeting programme that recovered 12% of abandoned carts at a third of the cost of the paid social it replaced.
- Rebuilt the product feed, taking disapproved items from 31% to under 2% and adding ₹60 lakh of monthly shopping revenue.

**Digital Marketing Executive**, Vriksha Organics · July 2016 – March 2019

- Lifted return on ad spend from 2.1 to 4.4 on a ₹9 lakh monthly search budget by rebuilding the account around single-theme ad groups.
- Set up server-side conversion tracking that ended a six-month disagreement between platform-reported orders and the finance team’s count.

### Education

- B.E. Electronics and Communication Engineering · College of Engineering, Guindy, Anna University · August 2012 – May 2016

### Skills

- **Buying**: Google Ads, Meta Ads, Apple Search Ads, Programmatic, App campaigns, Affiliate networks
- **Measurement**: Geo holdout tests, Incrementality, Media mix modelling, Mobile attribution, Server-side tracking
- **Analysis**: SQL, Cohort LTV, Looker Studio, BigQuery, Unit economics
- **Creative**: Concept testing, Hook libraries, Static and video variants, Landing page testing