# Digital Marketing Manager résumé example

Six years of direct-to-consumer acquisition, written as what each channel cost and what it returned.

![Digital Marketing Manager résumé example — mid level, written for United States, set in the Editorial design](https://cvaurum.com/img/examples/digital-marketing-manager.webp)

- Field: Marketing
- Career stage: Mid level
- Written for: United States
- Design: Editorial (https://cvaurum.com/templates/contemporary)
- Open it: https://cvaurum.com/examples/digital-marketing-manager

Every name, employer, address, phone number and figure below is invented.

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## Nadia Okafor — Digital Marketing Manager

Digital marketer with six years running acquisition for direct-to-consumer brands across paid search, paid social and email. Took blended customer acquisition cost from $64 to $38 while paid spend more than doubled, and now owns an $8.6M annual budget.

### Experience

**Digital Marketing Manager**, Thimble & Oak · May 2022 – present

Owns acquisition and retention channels for a $40M direct-to-consumer housewares brand.

- Took blended customer acquisition cost from $64 to $38 over five quarters while monthly paid spend grew from $310k to $720k, by moving budget decisions onto a first-party attribution model.
- Rebuilt the welcome and abandoned-cart flows; email and SMS went from 9% to 21% of total revenue, worth $3.1M in the first year.
- Ran 34 landing page tests in one year, of which nine won; the winners moved sitewide conversion from 1.8% to 2.6%.
- Brought paid search in-house, ending an $18k monthly agency retainer with no drop in return on ad spend over the two quarters that followed.

**Digital Marketing Specialist**, Meadowmark Retail Group · August 2019 – April 2022

- Grew the paid search account from $40k to $210k in monthly spend while holding return on ad spend at 4.1, mostly by restructuring 600 ad groups around search intent.
- Built the first customer segmentation in the email platform, lifting open rate from 14% to 29% and click rate from 1.1% to 3.4%.
- Wrote the weekly channel report that replaced three hand-built spreadsheets; it is still what the leadership team reads on Monday.

**Marketing Coordinator**, Gildmark Paper Co. · June 2018 – July 2019

- Planned the launch email calendar for the 2019 catalog; launch week took $214k in orders, a record the brand held for two years.
- Cleaned 180,000 subscriber records of duplicates and hard bounces, taking deliverability from 82% to 97%.

### Education

- B.A. Marketing · Marquette University · August 2014 – May 2018

### Skills

- **Channels**: Paid search, Paid social, Email and SMS, Affiliate, Organic search
- **Platforms**: Google Ads, Meta Ads Manager, GA4, Klaviyo, Shopify, Looker Studio
- **Measurement**: Incrementality testing, Cohort LTV, A/B testing, Marketing mix modeling, SQL