# Brand Manager résumé example

Six years in FMCG brand management, argued in value share, distribution and awareness rather than impressions.

![Brand Manager résumé example — mid level, written for United Kingdom, set in the Terrace design](https://cvaurum.com/img/examples/brand-manager.webp)

- Field: Marketing
- Career stage: Mid level
- Written for: United Kingdom
- Design: Terrace (https://cvaurum.com/templates/terrace)
- Open it: https://cvaurum.com/examples/brand-manager

Every name, employer, address, phone number and figure below is invented.

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## Oliver Brathwaite — Brand Manager

Brand manager with six years in soft drinks and ambient food, owning a £46M sparkling water range end to end. Repositioned it from a diet product to a grown-up soft drink, taking value share from 4.1% to 6.3% in two years.

### Experience

**Brand Manager**, Kingsmere Beverages · April 2022 – present

Owns a £46M sparkling water range of four SKUs, its P&L, its agency roster and two direct reports.

- Grew value share from 4.1% to 6.3% in 24 months while three own-label ranges entered the category, holding price at a 14% premium.
- Led the 2024 repositioning from “no sugar” to “a grown-up soft drink”, lifting unprompted awareness from 19% to 31%.
- Ran the brand’s first television and video-on-demand burst on a £2.1M budget; measured sales uplift paid it back 1.7 times inside the year.
- Won listings in two of the four major multiples by rebuilding the category story around the 16–24 shopper, adding £5.8M of annual retail sales.
- Redesigned the pack after 12 shopper sessions; the time taken to find the range on shelf in eye-tracking tests fell from 4.4 to 2.9 seconds.

**Assistant Brand Manager**, Coldbrook Foods · January 2020 – March 2022

- Ran the £900k relaunch of a biscuit range; distribution rose from 41% to 68% of stores and the range returned to growth after three declining years.
- Analysed 18 months of panel data to delist two SKUs and back a third, taking £310k of trade spend off products that would never repay it.
- Organised sampling at 22 summer events, reaching 140,000 people at 19p a contact against a 34p benchmark.

**Marketing Executive, Graduate Programme**, Windlow Home · September 2018 – December 2019

- Rotated through insight, trade marketing and new product development; built the shopper segmentation still used to brief the design agency.
- Coordinated Christmas point-of-sale across 600 stores, delivered on time and 12% under budget.

### Education

- BA (Hons) Business Management · University of Exeter · September 2015 – June 2018

### Skills

- **Brand**: Positioning, Pack design, Annual planning, Portfolio architecture, Pricing
- **Commercial**: P&L ownership, Trade spend, Promotional evaluation, Category selling stories, Forecasting
- **Insight**: Retail panel data, Brand tracking, Qualitative groups, Concept testing, Econometrics briefs