# Brand Designer résumé example

Ten years of identity and packaging in India, four of them running a studio, with a stated break in the middle.

![Brand Designer résumé example — senior, written for India, set in the Portrait design](https://cvaurum.com/img/examples/brand-designer.webp)

- Field: Design
- Career stage: Senior
- Written for: India
- Design: Portrait (https://cvaurum.com/templates/portrait)
- Open it: https://cvaurum.com/examples/brand-designer

Every name, employer, address, phone number and figure below is invented.

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## Meher Bhandari — Senior Brand Designer

Brand designer with ten years building identities and packaging for Indian consumer businesses, four of them running an independent studio. Rebuilt a regional dairy brand across 1,400 SKUs and 9,000 outlets, after which unaided recall in its home market moved from 22% to 47%. Draws Devanagari lettering as readily as Latin.

### Experience

**Senior Brand Designer**, Margosa Consumer Brands · September 2023 – present

Brand team of five inside a foods and personal-care group carrying eleven brands.

- Rebuilt a regional dairy identity across 1,400 SKUs and 9,000 outlets; unaided recall in its home market moved from 22% to 47% over eighteen months.
- Wrote the packaging system of one shelf block, four colour families and a fixed nutrition panel, taking a new SKU from artwork brief to press-ready in five days instead of nineteen.
- Cut artwork rework by ₹34 lakh a year by moving eleven brands onto one master-artwork template and a two-stage approval.
- Runs the quarterly review with the three regional sales heads, which has ended state teams printing their own off-brand point-of-sale material.

**Founder and Brand Designer**, Kaarigar Studio · April 2019 – August 2023

Independent brand studio of two designers and a rotating set of illustrators and photographers.

- Delivered 31 identity projects for restaurants, direct-to-consumer beauty and two non-profits; twelve clients returned for a second engagement.
- Designed the identity and packaging for a cold-pressed oils brand that went from three stores to 260 in two years.
- Held a fixed-fee model with a two-round revision limit, keeping average project margin above 40% across four years.

**Family care**, Career break · February 2018 – March 2019

Fourteen months away from full-time work for family care.

- Completed a 90-hour Devanagari lettering course and began the shopfront lettering archive that later became a released typeface.
- Took on two identity projects towards the end of the break; both became founding clients of the studio opened in April 2019.

**Brand Designer**, Charcoal and Chalk · June 2016 – January 2018

- Designed identities and launch campaigns for nine consumer clients, including a tea brand whose packaging redesign lifted sell-through 26% in modern trade.
- Set up the artwork archive and its naming convention, which ended the recurring problem of superseded logos reaching print.

### Education

- B.F.A. Applied Art · Sir J. J. Institute of Applied Art · July 2012 – May 2016

### Skills

- **Brand**: Identity systems, Verbal identity and naming, Brand guidelines, Art direction, Rebrand rollout
- **Packaging**: Shelf-block design, Structural packaging, Regulatory panels, Master artwork systems, Pre-press and print liaison
- **Type and craft**: Typography, Devanagari lettering, Illustration commissioning, Photography direction
- **Tools**: Illustrator, InDesign, Photoshop, Figma, Esko ArtPro